| Course Unit Code | 545-0135/01 |
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| Number of ECTS Credits Allocated | 4 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | Third Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| SOU70 | RNDr. Radmila Sousedíková, Ph.D. |
| Summary |
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| The course introduces the concepts of business project, plan and basic business principles. It presents important parts of the business plan as the real strategic document containing strategic objectives, product, market analyses, technology and production, marketing, return of investment, project timetable, risks and information systems. An introduction to market and business in mineral resources is presented. Students will try to build their own business plan. |
| Learning Outcomes of the Course Unit |
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Student demonstrates knowledge and understanding:
• basic concepts, forms, functions and meanings of business and strategic planning,
• structure and requirements of the business plan as the primary strategic document of the company,
• management methods and tools of strategic and project management,
• basic orientation in raw materials markets.
Student can:
• to solve, elaborate and implement a business plan in the selected area of business related to mineral raw materials.
• use management tools such as SMART, SWOT, P5F, PESTLE, BEP, NPV, IRR, Gantt and others.
Student is able to:
• create vision, mission and business goals,
• to analyze, characterize and to orientate in the business environment of the Czech Republic,
• create, characterize and evaluate the business plan.
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| Course Contents |
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1. Basic concepts of business
2. History of the development of business activities
3. Legal forms and aspects of business
4. Business Support Areas
5. Business plan, strategic document, meaning and forms
6. Company and project description
7. Survey and analysis of the external environment
8. Technology and production, development and innovation plan
9. Personnel and space provision
10. Targets and strategies of marketing, schedule
11. Budget, financial plan and management
12. The specifics of business in the sphere of mineral resources |
| Recommended or Required Reading |
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| Required Reading: |
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| WHITLOW G. ELZNER. Smart business planning. 2012. ISBN 1477257950. |
ČERVENÝ, Radim. Business plán: krok za krokem. V Praze: C.H. Beck, 2014. C.H. Beck pro praxi. ISBN 978-80-7400-511-4.
PAWLICZEK, Adam, Lucja MATUSIKOVÁ a Karel STELMACH. Zakládání podniku a investování: podnikatelský záměr: pro distanční formu studia. 2., přeprac. a dopl. vyd. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2013. ISBN 978-80-7248-838-4.
SRPOVÁ, Jitka. Podnikatelský plán a strategie. Praha: Grada, 2011. Expert (Grada). ISBN 978-80-247-4103-1.
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| Recommended Reading: |
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| STUTELY, Richard. The definitive business plan: the fast track to intelligent planning for executives and entrepreneurs. 3rd edition. Harlow, England: Pearson, 2012. ISBN 978-0-273-76114-3. |
DOLEŽAL, Jan, Pavel MÁCHAL a Branislav LACKO. Projektový management podle IPMA. Praha: Grada, 2009. Expert (Grada). ISBN 8024728486.
FOTR, Jiří a Ivan SOUČEK. Investiční rozhodování a řízení projektů: jak připravovat, financovat a hodnotit projekty, řídit jejich riziko a vytvářet portfolio projektů. Praha: Grada, 2011. Expert (Grada). ISBN 8024732939.
PAWLICZEK, Adam. Behavior and performance of Czech and Slovak business enterprises: in period 2009-2011 based on business planning, management tools, innovations and sustainability. Košice: Technická univerzita v Košiciach, 2014. ISBN 978-80-553-1763-2.
VEBER, Jaromír a Jitka SRPOVÁ. Podnikání malé a střední firmy. 3. aktualiz. a dopl. vyd. Praha: Grada, 2012. Expert (Grada). ISBN 8024745208.
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| Planned learning activities and teaching methods |
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| Lectures, Tutorials, Project work |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit and Examination | Credit and Examination | 100 (100) | 51 |
| Credit | Credit | | |
| Examination | Examination | 100 | 51 |