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VSB-TUO ›ECTS Information Package ›Faculty of Economics

Faculty of Economics

Information on degree branches

CodeDegree Branch TitleLanguage of InstructionStandard Length of Study
6208T062Marketing and Business2.0 years
Qualification AwardedMaster degree, Ing.
Level of QualificationSecond Cycle
Access to Further StudiesThe graduates may continue in a Third cycle
Graduation Requirements120 ECTS Credits, Final state examination, Diploma thesis
Mode of StudyFull-time
Branch Director or EquivalentPersonal IDName
KAU40doc. Ing. Lenka Kauerová, CSc.
Course Structure Diagram with ECTS Credits1. year / Winter semester1. year / Summer semester
30 ECTS Credits30 ECTS Credits
2. year / Winter semester2. year / Summer semester
30 ECTS Credits30 ECTS Credits
Specific Admission Requirements
Specific admission requirements are determined by the Dean of the faculty. For more information please click here.
Specific Arrangements for the Recognition of Prior Learning
Informal learning - max. 60% of credits gained in prior lifelong learning can be recognized, as determined by the Dean of the Faculty.
Qualification Requirements and Regulations
Qualification Requirements:
Finished higher education in Bachelor's degree programme.
Regulations:
The Czech educational system is regulated by the Higher Education Act (Act 111/1998). Studies at VSB-TUO are regulated by the Statute of VSB – Technical University of Ostrava.
Profile of the Branch
The Master’s degree Marketing and Business follows on from the Bachelor’s degree of the same name, deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns.
Key Learning Outcomes
Key Lerning Outcomes are Expressed in following Structure: Knowledge, Skills, General competencies
Knowledge:
The philosophy of the degree curriculum is based on the potential future employment opportunities of graduates, and focuses especially on developing knowledge of marketing management, the market applications of marketing (international marketing, service marketing, business marketing) and business skills (sales management, purchase management, retail management, foreign trade operations). Teaching also includes advanced courses in marketing research and statistics.
Skills:
Graduates find application as a marketing and business managers, researchers and staff of advertising agencies, marketing consultants, public relations specialists, and in business to business markets, services, business firms in the consumer market and in public administration, can also realize their business plans as individuals.
General competencies:
Graduates will be able to solve the partial nature of economic tasks and organize their solutions team. It is able to apply basic research methods and analysis of information processing as a basis for solving practical problems.
Occupational Profiles of Graduates with Examples
Graduates of this degree subject will find jobs especially as marketing and business managers on B2C, B2B and service markets and as account managers in research, media and advertising agencies. Graduates also can offer the marketing consultancy.
Examination Regulations, Assessment and Grading
Examination regulations, assesment and grading are described in the Study and Examination Rules.
Curriculum:
Remark:
Course block: Compulsory - all courses are compulsory.
Course block: Choice-compulsory - student has to choose at least one course from the list of courses.
Course block: Optional - student can choose any course from the list of courses.
 
IMPORTANT: Student has to select so many courses to reach 30 ECTS credits per semester. Rules in detail and convenient selection of courses can be consulted with the programmme director.
Bellow stated courses are assigned for the degree studies only. Students coming to VSB-TUO for an exchange stay must select courses from the List of courses for exchange students.
 
1. Semester1. yearWinter semester30 ECTS Credits
2. Semester1. yearSummer semester30 ECTS Credits
3. Semester2. yearWinter semester30 ECTS Credits
4. Semester2. yearSummer semester30 ECTS Credits