| Course Unit Code | 115-0360/02 |
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| Number of ECTS Credits Allocated | 3 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | Second Cycle |
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| Year of Study * | First Year |
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| Semester when the Course Unit is delivered | Summer Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| HAS70 | prof. Ing. Petra Horváthová, Ph.D., MBA |
| Summary |
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| The aim of the subject is to prepare a professional and methodical bacground for the choice of the topic and successful completion of the diploma thesis in accordance with the topics listed. The student is trying to find a subject for the diploma thesis. Due to the different focus of diploma thesis topics and the specificity of the conditions of the individual solutions, the seminar takes place in the form of individual consultations according to the student's needs. Students learn to define the subject of research, orient themselves in information sources, carry out literary research, formulate the aim of the work and the expected results of the work. One of the results of the special seminar is the preliminary design of the topic of the diploma thesis and outline of the methodology of its solution. |
| Learning Outcomes of the Course Unit |
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1.To contact the organization chosen for the diploma thesis.
2.To collect information about the organization.
3.To define the problem to be solved in the diploma thesis.
4.To outline the diploma thesis topic.
5.To summarize the methodology used in the diploma thesis.
6.To learn methods and rules for successful writing. |
| Course Contents |
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-Introduction to a special seminar
-Types and selection of diploma thesis topic. Cognitive-intervention cycle as
basic framework for setting access to the selected topic.
-Diploma thesis and project work plan.
-The layout and structure of the diploma thesis.
-Search and excerpted the relevant literature.
-Refining the diploma thesis topic
-The methodology of obtaining and evaluating documentation and data collection.
-The methodology of solving design problems.
-Creative approaches to designing and writing the diploma thesis.
-Writing the diploma thesis. Styles of writing.
-Finalization and formal treatment of diploma thesis.
-Difficulties and barriers in dealing with the diploma thesis.
-Diploma hesis counsel.
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| Recommended or Required Reading |
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| Required Reading: |
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HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. 2nd ed. London: Routledge, Taylor & Francis, 2020. 266 s. ISBN 978-1-138-33219-5.
MALHOTRA, Manoj. Marketing Research: An Applied Orientation, 7th ed. Harlow: Pearson Education, 2019. ISBN 978-1-292-26563-6.
TIMMING, Andrew R. Applied Statistics. Business and Management Research. London: Sage, 2022. ISBN 978-1-473-94744-3. |
HENDL, Jan, Jakub SIEGL a Martin MOLDAN. Základy matematiky, logiky a statistiky pro sociologii a ostatní společenské vědy v příkladech. Praha: Univerzita Karlova, 2019. ISBN 978-80-246-4305-2.
KATUŠČÁK, Dušan. Jak psát závěrečné a kvalifikační práce. Nitra: Enigma, 2022. ISBN 978-80-89132-70-6.
RABUŠIC, Ladislav, Petr MAREŠ a Petr SOUKUP. Statistická analýza sociálněvědních dat (prostřednictvím SPSS). Brno: Masarykova univerzita, 2019. ISBN 978-80-210-9248-8.
Aktuálně jsou vybírány a doporučovány potřebné tituly podle náplně předmětu.
Povinná literatura je individuální podle řešených témat diplomových prací. Konkrétní tituly odborné literatury jsou uvedeny v Zadání diplomové práce. |
| Recommended Reading: |
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| Recommended literature is individual based on solved topics of diploma theses. |
| Doporučená literatura je individuální podle řešených témat diplomových prací. |
| Planned learning activities and teaching methods |
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| Seminars, Individual consultations |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Exercises evaluation | Credit | 85 (85) | 85 |
| Other task type | Other task type | 85 | 85 |