| Course Unit Code | 116-0311/02 |
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| Number of ECTS Credits Allocated | 2 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | Third Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| SPA50 | doc. Ing. Vojtěch Spáčil, CSc. |
| Summary |
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| To learn basic competences (information sought, sorting and designing methodology) needed for writing bachelor work is a goal of module. |
| Learning Outcomes of the Course Unit |
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1. To choose the topic of bachelor work.
2. To find sources for chosen topic of bachelor work.
3. To review sources for chosen topic of bachelor work.
4. To design the methodology of bachelor work.
5. To describe the solved company (market).
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| Course Contents |
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1. Research problem.
2. Finding the information.
3. Dealing with information.
4. Doing a literary review.
5. Types of research.
6. Concepts and theory. |
| Recommended or Required Reading |
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| Required Reading: |
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| References are individual based on the topic of diploma work. Precise titles are given in the thesis assignment. |
Povinná literatura je individuální podle řešených témat bakalářských prací. Konkrétní tituly odborné literatury jsou uvedeny v Zadání bakalářské práce.
ŘEZANKOVÁ, Hana. Analýza dat z dotazníkových šetření. 3. vyd. Praha: Professional, 2011. 224 s. ISBN 978-80-7431-062-1.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
TAHAL, Radek et al. Marketingový výzkum. Postupy, metody, trendy, 2. vyd. Praha: Grada, 2022. 296 s. ISBN 978-80-271-3535-6. |
| Recommended Reading: |
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CHURCHILL, G. A. and D. IACOBUCCI. Marketing Research. Mason: South Western, 2010. ISBN 978-0-324-35995-4.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.
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KAPOUNOVÁ, Jana a Pavel KAPOUN. Bakalářská a diplomová práce: od zadání po obhajobu. Praha: Grada, 2017. 136 s. ISBN 978-80-271-0079-8.
ŠIROKÝ, Jan. Tvoříme a publikujeme odborné texty nejen pro ekonomy a manažery. Brno: Computer Press, 2011. 208 s. ISBN 978-80-251-3510-5.
TAUFER, Ivan. Jak psát a obhajovat závěrečnou práci: bakalářskou, diplomovou, rigorózní, disertační, habilitační. Pardubice: Univerzita Pardubice, 2009. 47 s. ISBN 978-80-7395-157-3. |
| Planned learning activities and teaching methods |
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| Seminars, Individual consultations |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit | Credit | 85 | 85 |