| Course Unit Code | 116-0312/02 |
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| Number of ECTS Credits Allocated | 3 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | Third Year |
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| Semester when the Course Unit is delivered | Summer Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| SPA50 | doc. Ing. Vojtěch Spáčil, CSc. |
| Summary |
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| Analysis of collecting data, their statistical testing and interpretation is a goal of given module. |
| Learning Outcomes of the Course Unit |
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1. To arrange the theoretical background of bachelor work.
2. To organize the data collecting.
3. To analyze the collected data.
4. To interpret the results of work analysis.
5. To formulate the conclusions of bachelor work.
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| Course Contents |
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1.Research quality and planning
2.Hypotheses formulation
3.Planning research project
4.Research methods
5.Collecting primary data
6.Interviews |
| Recommended or Required Reading |
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| Required Reading: |
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| References are individual based on the topic of diploma work. Precise titles are given in the thesis assignment. |
Povinná literatura je individuální podle řešených témat bakalářských prací. Konkrétní tituly odborné literatury jsou uvedeny v Zadání bakalářské práce.
KAPOUNOVÁ, Jana a Pavel KAPOUN. Bakalářská a diplomová práce: od zadání po obhajobu. Praha: Grada, 2017. 136 s. ISBN 978-80-271-0079-8.
ŠIROKÝ, Jan. Tvoříme a publikujeme odborné texty nejen pro ekonomy a manažery. Brno: Computer Press, 2011. 208 s. ISBN 978-80-251-3510-5.
TAHAL, Radek et al. Marketingový výzkum. Postupy, metody, trendy, 2. vyd. Praha: Grada, 2022. 296 s. ISBN 978-80-271-3535-6. |
| Recommended Reading: |
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HAGUE, P. N., MORGAN, C. A. and N. HAGUE. Market Research In Practice - A Guide To The Basics. London: Kogan Page, 2004. ISBN 978-0749441807.
CHURCHILL, G. A. and D. IACOBUCCI. Marketing Research. Mason: South Western, 2010. ISBN 978-0-324-35995-4.
WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.
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KRČÁL, Martin a Zuzana TEPLÍKOVÁ. Naučte (se) citovat. Blansko: Citace.com, 2014. 46 s. ISBN 978-80-260-6074-1.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
TAUFER, Ivan. Jak psát a obhajovat závěrečnou práci: bakalářskou, diplomovou, rigorózní, disertační, habilitační. Pardubice: Univerzita Pardubice, 2009. 47 s. ISBN 978-80-7395-157-3. |
| Planned learning activities and teaching methods |
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| Seminars, Individual consultations |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit | Credit | 85 | 85 |