| Course Unit Code | 116-0325/01 |
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| Number of ECTS Credits Allocated | 2 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | Second Cycle |
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| Year of Study * | Second Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| VEL21 | doc. Ing. Šárka Velčovská, Ph.D. |
| Summary |
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| The aim of the course is to prepare students for elaboration of diploma thesis on given topic. Due to the different focus of the diploma thesis topics and the specificity of the conditions of the individual solutions, the seminar takes the form of individual consultations according to the student's needs and with regard to the stages of the thesis. Students learn to define the subject of research, they orientate themselves in information sources, carry out literature review, formulate the aim of the thesis and expected results of the thesis, propose applied methods and methodology and form a logical structure of the thesis. At this stage, the students are also explained the principles of elaboration of the thesis, citation principles and citation issues. One of the results of the diploma seminar A is the proposal of the Diploma thesis assignment, which is submitted to the head of the department and the dean for signature. |
| Learning Outcomes of the Course Unit |
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1. To choose the topic of diploma work.
2. To find sources for chosen topic of diploma work.
3. To review sources for chosen topic of diploma work.
4. To design the methodology of diploma work.
5. To describe the solved company (market).
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| Course Contents |
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1. Lectures are not part of the course,
2. Due to the individual focus of the topics of diploma theses and the specificity of the conditions of each solution, consultations are conducted individually according to the needs of the student and the stage of work on the solved diploma project. |
| Recommended or Required Reading |
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| Required Reading: |
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References are individual based on the topic of diploma work.
KAPOUNOVÁ, Jana a Pavel KAPOUN. Bakalářská a diplomová práce: od zadání po obhajobu. Praha: Grada, 2017. 136 s. ISBN 978-80-271-0079-8.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
Citační norma ČSN ISO 690:2022 - Bibliografické citace.
Směrnice č. EkF_SME_07_004 děkana EkF VŠB-TU Ostrava o zásadách pro vypracování závěrečných prací [online]. Dostupné z: https://dokumenty.vsb.cz/. |
Literatura odpovídající tématu diplomové práce.
KAPOUNOVÁ, Jana a Pavel KAPOUN. Bakalářská a diplomová práce: od zadání po obhajobu. Praha: Grada, 2017. 136 s. ISBN 978-80-271-0079-8.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
Citační norma ČSN ISO 690:2022 - Bibliografické citace.
Směrnice č. EkF_SME_07_004 děkana EkF VŠB-TU Ostrava o zásadách pro vypracování závěrečných prací [online]. Dostupné z: https://dokumenty.vsb.cz/. |
| Recommended Reading: |
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KRČÁL, Martin a Zuzana TEPLÍKOVÁ. Naučte (se) citovat. Blansko: Citace.com, 2014. 46 s. ISBN 978-80-260-6074-1.
ŠIROKÝ, Jan. Psaní a prezentace odborných textů. Praha: Leges, 2019. 200 s. ISBN 978-80-7502-340-7.
TAHAL, Radek et al. Marketingový výzkum. Postupy, metody, trendy, 2. vyd. Praha: Grada, 2022. 296 s. ISBN 978-80-271-3535-6. |
KRČÁL, Martin a Zuzana TEPLÍKOVÁ. Naučte (se) citovat. Blansko: Citace.com, 2014. 46 s. ISBN 978-80-260-6074-1.
ŠIROKÝ, Jan. Psaní a prezentace odborných textů. Praha: Leges, 2019. 200 s. ISBN 978-80-7502-340-7.
TAHAL, Radek et al. Marketingový výzkum. Postupy, metody, trendy, 2. vyd. Praha: Grada, 2022. 296 s. ISBN 978-80-271-3535-6. |
| Planned learning activities and teaching methods |
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| Seminars, Individual consultations |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit | Credit | 85 | 85 |