| Course Unit Code | 119-0344/01 |
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| Number of ECTS Credits Allocated | 3 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | Second Cycle |
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| Year of Study * | First Year |
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| Semester when the Course Unit is delivered | Summer Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| HAL30 | JUDr. Bohuslav Halfar |
| Summary |
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| The aim of the subject is to prepare a professional and methodical bacground for the choice of the topic and successful completion of the diploma thesis in accordance with the topics listed. The student is trying to find a subject for the diploma thesis. Due to the different focus of diploma thesis topics and the specificity of the conditions of the individual solutions, the seminar takes place in the form of individual consultations according to the student's needs. Students learn to define the subject of research, orient themselves in information sources, carry out literary research, formulate the aim of the work and the expected results of the work. One of the results of the special seminar is the preliminary design of the topic of the diploma thesis and outline of the methodology of its solution. |
| Learning Outcomes of the Course Unit |
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Student will be able to:
- to define the aim of the thesis,
- to collect the subject of the thesis,
- to orientated in information sources,
- to prepare and analyze literary research,
- to present the aim of the thesis and the expected results,
- to establish a methodology for the solution.
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| Course Contents |
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| Individual consultation. Students investigate the chosen field under the pedagogue´s management in order to choose the topic of diploma thesis as well as to acquire its formal aspects. |
| Recommended or Required Reading |
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| Required Reading: |
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HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. 2nd ed. London: Routledge, Taylor & Francis, 2020. 266 s. ISBN 978-1-138-33219-5.
MALHOTRA, Manoj. Marketing Research: An Applied Orientation, 7th ed. Harlow: Pearson Education, 2019. ISBN 978-1-292-26563-6.
TIMMING, Andrew R. Applied Statistics. Business and Management Research. London: Sage, 2022. ISBN 978-1-473-94744-3.
Literature matching the topic of diploma thesis is chosen in cooperation between the student and his consultant. |
HENDL, Jan. Přehled statistických metod: analýza a metaanalýza dat. Páté, rozšířené vydání. Praha: Portál, 2015. 734 s. ISBN 978-80-262-0981-2.
KATUŠČÁK, Dušan. Jak psát závěrečné a kvalifikační práce. Nitra: Enigma, 2022. ISBN 978-80-89132-70-6.
RABUŠIC, Ladislav, Petr MAREŠ a Petr SOUKUP. Statistická analýza sociálněvědních dat (prostřednictvím SPSS). Brno: Masarykova univerzita, 2019. ISBN 978-80-210-9248-8.
Aktuálně jsou vybírány a doporučovány potřebné tituly podle náplně předmětu.
Povinná literatura je individuální podle řešených témat diplomových prací. Konkrétní tituly odborné literatury jsou uvedeny v Zadání diplomové práce. |
| Recommended Reading: |
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Recommended literature depends on the topic of diploma thesis.
GHAURI, Pervez N., Kjell GRØNHAUG a Roger STRANGE. Research methods in business studies. Fifth edition. Cambridge: Cambridge University Press, 2020. ISBN 978-1-108-48674-3.
REMLER, Dahlia K. a Gregg G. VAN RYZIN. Research methods in practice: strategies for description and causation. Third edition. Los Angeles: SAGE, 2022. ISBN 978-1-5443-1842-4.
WALLIMAN, Nicholas. Research methods: the basics. Third edition. London: Routledge, Taylor & Francis Group, 2022. ISBN 978-0-367-69408-1.
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Doporučená literatura je individuální podle řešených témat diplomových prací.
OCHRANA, František. Metodologie, metody a metodika vědeckého výzkumu. Praha: Univerzita Karlova, 2019. ISBN 978-80-246-4200-0.
ŠUBRT, Tomáš. Ekonomicko-matematické metody. 3. vyd. Plzeň: Vydavatelství a nakladatelství Aleš Čeněk, 2019. ISBN 978-80-7380-762-7.
TAHAL, Radek. Marketingový výzkum: postupy, metody, trendy. 2. vyd. Praha: Grada, 2022. ISBN 978-80-271-3535-6.
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| Planned learning activities and teaching methods |
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| Seminars, Individual consultations |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit | Credit | 85 | 85 |