Course Unit Code | 152-0328/02 |
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Number of ECTS Credits Allocated | 4 ECTS credits |
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Type of Course Unit * | Choice-compulsory |
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Level of Course Unit * | Second Cycle |
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Year of Study * | Second Year |
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Semester when the Course Unit is delivered | Winter Semester |
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Mode of Delivery | Face-to-face |
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Language of Instruction | Czech |
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Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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Name of Lecturer(s) | Personal ID | Name |
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| POC20 | Ing. Blanka Poczatková, Ph.D.,MBA,LL.M. |
| STV02 | Ing. Hana Štverková, Ph.D.,MBA,LL.M. |
Summary |
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The course builds on knowledge gained from a wide range of economic subjects and develops formal knowledge about the basic business skills in the theoretical and practical level. Lectures are focused to expand knowledge about entrepreneurship and business methodology.
The exercises are focused on understanding and developing individual skills. Teaching aims to manage core business approaches and methods in practice.
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Learning Outcomes of the Course Unit |
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The aim of the course is to broaden the knowledge of entrepreneurship and business methodology.
Students will be able to apply basic business methods and techniques in practice. |
Course Contents |
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Syllabus
1st Celebrity entrepreneurs
2nd Enterprise
3rd The Entrepreneur and his Role
4th Business Skills
5th Business Opportunities
6th Management and Leadership
7th Networking
8th Creativity and Innovation
9th Business Corporate Culture
10th Qualitative Methods
11th Quantitative Methods
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Recommended or Required Reading |
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Required Reading: |
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COLLINS, James C. a Morten T. HANSEN. Firmy, které se rozhodly být skvělé. Přeložil Martin ŠIKÝŘ. Praha: Grada Publishing, 2021. ISBN 978-80-271-3026-9.
HRONÍK, František. Čtyři směry business myšlení. V Brně: MotivP, 2020. ISBN 978-80-87981-31-3.
CHATAWAY, Richard. The behaviour business: how to apply behavioural science for business success. Petersfield: Harriman House, 2020. ISBN 978-0-85719-734-4.
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COLLINS, James C. a Morten T. HANSEN. Firmy, které se rozhodly být skvělé. Přeložil Martin ŠIKÝŘ. Praha: Grada Publishing, 2021. ISBN 978-80-271-3026-9.
HRONÍK, František. Čtyři směry business myšlení. V Brně: MotivP, 2020. ISBN 978-80-87981-31-3.
CHATAWAY, Richard. The behaviour business: how to apply behavioural science for business success. Petersfield: Harriman House, 2020. ISBN 978-0-85719-734-4.
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Recommended Reading: |
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MUMFORD, Michael D. a Erin Michelle TODD, ed. Creativity and innovation in organizations. New York: Routledge, Taylor & Francis Group, 2020. SIOP organizational frontiers series. ISBN 978-1-138-72310-8.
ŠPAČEK, Miroslav a Karel ČERVENÝ. Kreativní metody v inovacích. Praha: Oeconomica, nakladatelství VŠE, 2020. ISBN 978-80-245-2322-4.
VEBER, Jaromír. Management: základy, moderní manažerské přístupy, výkonnost a prosperita. 2. aktualizované vydání. Praha: Management Press, 2017. ISBN 978-80-7261-274-1.
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MUMFORD, Michael D. a Erin Michelle TODD, ed. Creativity and innovation in organizations. New York: Routledge, Taylor & Francis Group, 2020. SIOP organizational frontiers series. ISBN 978-1-138-72310-8.
ŠPAČEK, Miroslav a Karel ČERVENÝ. Kreativní metody v inovacích. Praha: Oeconomica, nakladatelství VŠE, 2020. ISBN 978-80-245-2322-4.
VEBER, Jaromír. Management: základy, moderní manažerské přístupy, výkonnost a prosperita. 2. aktualizované vydání. Praha: Management Press, 2017. ISBN 978-80-7261-274-1. |
Planned learning activities and teaching methods |
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Lectures, Tutorials, Project work |
Assesment methods and criteria |
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Task Title | Task Type | Maximum Number of Points (Act. for Subtasks) | Minimum Number of Points for Task Passing |
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Credit | Credit | | |