| Course Unit Code | 152-0333/01 |
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| Number of ECTS Credits Allocated | 5 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | Second Cycle |
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| Year of Study * | First Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | There are no prerequisites or co-requisites for this course unit |
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| Name of Lecturer(s) | Personal ID | Name |
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| HUC20 | prof. Ing. Miroslav Hučka, CSc. |
| PET35 | doc. Ing. Jindra Peterková, Ph.D. |
| Summary |
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| The subject comes from approaches, concepts and methods in the field of economics and enterprise management applied in current conditions of the entrepreneurial environment regarding its trans nationalization and virtualization. Theoretical resources of the presented specialized topics are confronted with practical experience about company activities. |
| Learning Outcomes of the Course Unit |
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1. To be aware of advanced knowledge about business administration and company management.
2.To understand the principles of business administration and company management.
3.To indentify main and partial goals of contemporary business administration and company management
4.To assess learned conditions of practice, to value main aspects of contemporary condition and knowledge change, to draft efficient recommendations in form of actual strategies for enterprise development to be presented in a term work.
5.To grasp and understand the concept of the problem that is solved (in the term paper) and brings it to rational presentation with actual recommendations.
6.To familiarize oneself with the theory and practice of business administration and company management, to apply theoretical knowledge into practical analytical conclusions and draft other trends in business development. |
| Course Contents |
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1. Conception and models of economy and business management
2. Contemporary approach to business economics considering global aspects of entrepreneurship
3. Organic approach to enterprise and definition of entrepreneurial potential
4. Entrepreneurial potential morphology and limits of rationality
5. Methods for determination and measurement of entrepreneurial potential
6. New approach and models of enterprise management
7. Borders of enterprise dynamics
8. Developmental trends in enterprise organizational structures
9. Organization and management of transnational corporation
10. Enterprise management based on Balanced Scorecard conception
11. New dimensions and factors of enterprise competitiveness
12. Variants of entrepreneurial potential development |
| Recommended or Required Reading |
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| Required Reading: |
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BARNEY, Jay B. a William S. HESTERLY. Strategic management and competitive advantage: concepts and cases. Edition 6. Harlow: Pearson, 2019. 390 p. ISBN 978-1-292-25804-1.
BREALEY, Richard et al. Fundamentals of corporate finance. 10th ed. New York: McGraw-Hill Education, 2020. 649 p. ISBN 978-1-260-01395-5.
DLUHOŠOVÁ, Dana. Finanční řízení a rozhodování podniku: analýza, investování, oceňování, riziko, flexibilita, interakce. 4. vyd. Jesenice: Ekopress, 2021. 257 s. ISBN 978-80-87865-71-2. |
BRABENEC, Tomáš. Finanční analýza obchodních korporací. Osnice, Jesenice: Ekopress, 2022. 295 s. ISBN 978-80-87865-85-9.
FOTR, Jiří, Stanislav HÁJEK, Ivan SOUČEK, Miroslav ŠPAČEK a Emil VACÍK. Tvorba strategie a strategické plánován. 2. vyd. Praha: Grada, 2020. 416 s. ISBN 978-80-271-2499-2.
PARMENTER, David. Key performance indicators: developing, implementing, and using winning KPIs. Fourth edition. Hoboken, New Jersey: Wiley, 2020. 330 p. ISBN 978-1-119-62077-8. |
| Recommended Reading: |
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MIKUŠOVÁ, Marie. Crisis management. Ostrava: VŠB-TU Ostrava, 2017. 200 s. ISBN 978-80-248-4101-4.
ROTHAERMEL, Frank T. Strategic management. Fourth edition. New York: McGraw-Hill Education, 2019. 555 p. ISBN 978-1-260-09237-0.
THOMPSON, John, Jonathan M. SCOTT and Frank MARTIN. Strategic management: awareness and change. 9th ed. Hampshire: Cengage, 2020. 286 p. ISBN 978-1-4737-6742-3. |
KISEĽÁKOVÁ, Dana a Miroslava ŠOLTÉS. Modely řízení finanční výkonnosti: v teorii a praxi malých a středních podniků. Praha: Grada, 2018. 185 s. ISBN 978-80-271-0947-0.
MACHKOVÁ, Hana a Martin MACHEK. Mezinárodní marketing. 5. vydání. Praha: Grada Publishing, 2021. Expert. 208 s. ISBN 978-80-271-3006-1.
TAUŠL PROCHÁZKOVÁ, Petra a Eva JELÍNKOVÁ. Podniková ekonomika - klíčové oblasti. Praha: Grada, 2018. 255 s. ISBN 978-80-271-0944-9. |
| Planned learning activities and teaching methods |
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| Lectures, Tutorials |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Exercises evaluation and Examination | Credit and Examination | 100 (100) | 51 |
| Exercises evaluation | Credit | 45 | 23 |
| Examination | Examination | 55 | 28 |