| Course Unit Code | 115-0390/02 |
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| Number of ECTS Credits Allocated | 4 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | Second Cycle |
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| Year of Study * | First Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | There are no prerequisites or co-requisites for this course unit |
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| Name of Lecturer(s) | Personal ID | Name |
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| MIK90 | doc. Ing. Marie Mikušová, Ph.D. |
| PAP30 | Ing. Marcela Papalová, Ph.D. |
| Summary |
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The aim of this subject is the definition of Crises management as a summary of managerial activities aimed at broad problematic, beginning with risk evaluation, through planning and organizing all the way to realization and verification of all activities performed in connection with the crises situation solution.
After the subject completion, the student gains: clear idea about what is business crises and its management, enough information about the issues of business crises today and what kinds can we expect tomorrow, what does it take to manage them and also inspiration for his/her own effective steps in the field of crises management.
To achieve these targets the subject is aimed at crises with economic characteristics – from its typology, symptoms, revitalization process, and prevention principles to way of closing the business. The subject emphasizes secure business continuity, which derives from complex approach to prevention, reaction to crises situation, consequence minimization and recovery from the crises situation. It considers securing continuity as a continuous process and as a set of countermeasures, which can prevent, overcome or significantly reduce the influence of interfering factors onto smooth and undisturbed activity. |
| Learning Outcomes of the Course Unit |
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1. Identify signals of an impending crisis.
2. Propose the composition of the crisis team and ways to train it.
3. Identify the key points of the business recovery strategy.
4. Evaluate the crisis vulnerability of the enterprise, create a crisis scenario.
5. Develop a simple crisis plan for the enterprise, create an early warning system. |
| Course Contents |
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Trends in crisis management practice.
Crisis typology, algorithm for the development and solution of the crisis situation in the enterprise.
Enterprise threat analysis, crisis matrix compilation for vulnerability detection.
Crisis management (signals, tools, remedies, resources, stakeholders, revitalization).
Early Warning System (purpose, indicators, creation).
Crisis plan (content, creation).
Crisis team (composition, responsibility of members, activites before, during and after crisis, types of training).
Choice of crisis strategy, key points of business recovery strategy.
The final solution of the crisis (continue or end of the business).
Crisis communication, communication strategy.
Key points for creating a crisis management system in an enterprise.
Crisis model and its application.
Case studies.
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| Recommended or Required Reading |
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| Required Reading: |
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GALLOWAY, Scott. Post Corona: From Crisis to Opportunity. London: Portfolio, 2020. ISBN 978-0-593-33221-4.
KOVOOR-MISRA, Sarah. Crisis Management: Resilience and Change. London: SAGE, 2019. 264ISBN 978-1-506-32869-0.
MARCUS, Leonard J.; McNULTY, Eric J.; HENDERSON, Joseph M.; DORN, Barry C. a GERGEN, David. You're It: Crisis, Change, and How to Lead When It Matters Most. New York: PublicAffairs. ISBN 978-1-541-76804-8.
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CRANDALL, William R.; PARNELL, John A. a SPILLAN, John E. Crisis Management: Leading in the New Strategy Landscape. London: SAGE, 2020. ISBN 979-85505-5551-4.
KLEIN, Štěpán. Firma v krizi. Praha: Effento, 2020. ISBN 978-80-270-7778-6.
ŠENOVSKÝ, Pavel; ŠENOVSKÝ, Michail a ORAVEC, Milan. Teorie krizového managementu. 2. rozš. vyd. Ostrava: Sdružení požárního a bezpečnostního inženýrství, 2020. ISBN 978-80-7385-231-3.
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| Recommended Reading: |
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COLE, Thomas A. a VERBINNEN, Paul. Collaborative Crisis Management: Prepare, Execute, Recover, Repeat. Chicago: University of Chicago Press, 2022. ISBN 978-02-2682-137-5.
SEGAL, Edward. Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies. New York: Brealey, 2020. ISBN 978-15-2936-142-1.
SCHWERDTFEGER, Patrick. Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy. London: Authority Publishing, 2020. ISBN 978-19-4964-240-7. |
KALOUDA, František. Finanční řízení podniku. Plzeň: Vydavatelství a nakladatelství Aleš Čeněk, 2019. ISBN 978-80-7380-756-6.
McMAHON, Jonathan. Post-Pandemic. 12 Lessons in Crisis Management. Dublin: The Liffey Press, 2020. ISBN 978-1-9160998-7-6.
RŮČKOVÁ, Petra. Finanční analýza: metody, ukazatele, využití v praxi. 6. aktualiz. vyd. Praha: Grada, 2019. ISBN 978-80-271-2028-4. |
| Planned learning activities and teaching methods |
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| Lectures, Seminars, Individual consultations, Project work |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Exercises evaluation | Credit | 85 (85) | 85 |
| Zápočtová písemka | Written test | 85 | 85 |