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Business Models and Modelling

* Exchange students do not have to consider this information when selecting suitable courses for an exchange stay.

Course Unit Code157-0366/01
Number of ECTS Credits Allocated5 ECTS credits
Type of Course Unit *Compulsory
Level of Course Unit *First Cycle
Year of Study *Third Year
Semester when the Course Unit is deliveredWinter Semester
Mode of DeliveryFace-to-face
Language of InstructionCzech
Prerequisites and Co-Requisites Course succeeds to compulsory courses of previous semester
Name of Lecturer(s)Personal IDName
VRA31Ing. Blanka Bazsová, Ph.D.
Summary
Learning Outcomes of the Course Unit
Students can work with the business model system EMA.PM, concrete with the procuts-cost model, producing model and financial model. It will explained them the core of the simulation model creating, which is based on the system dynamics methods. The will work with Powersim software support, which supports this method.

Course Contents
1.Introduction to the systems theory and systems thinking.
2. Economics-mathematical modeling, model classification.
3. Structural analysis of business processes, structural models.
4. Software support of SM. Business model system EMA.PM.
5. Product-cost model, productions model and financial model – main parts of the EMA.PM SW.
6. Software support of SM – other available SW tools.
7. Soft systems metodology, approaches to the model creating.
8. Fundament of system dynamics.
9. Development of the business model by using of system dynamics.
10. Systems dynamics software support. Introducing of Powersim SW product.
11. Simulation model software support – other available SW products – main attributes and differences.
12. Simulation models – creating and testing.
13. Logistic processes and its simulation model possibilities.

Recommended or Required Reading
Required Reading:
BOCK, Adam, J. a George GERARD. The Business Model Book: Design, build and adapt business ideas that drive business growth (Brilliant Business). Pearson, 2018. 257 s. ISBN 978-1-292-13570-0.
MILLER, Ronald E. a Peter D. BLAIR. Input-output analysis: foundations and extensions. 3rd Eddition. Cambridge: Cambridge University Press, 2022. 850 p. ISBN 978-1-108-48476-3.
PANNEERSELVAM, R. Operations research. 2nd ed. New Delhi: PHI Learning, 2012. 620 p. ISBN 978-81-203-2928-7.


ADÁMEK, Pavel a Lucie MEIXNEROVÁ. Business modelování: jak na business modely v digitálním prostředí. Expert. Praha: Grada Publishing, 2022. 267 s. ISBN 978-80-271-3356-7.
PELÁNEK, Radek. Modelování a simulace komplexních systémů. Brno: Masarykova univerzita, 2011, s. 233. ISBN 978-80-210-5318-2.
VOCHOZKA, Marek. Metody komplexního hodnocení podniku. 2. aktualizované vydání. Finance. Praha: Grada Publishing, 2020. ISBN 978-80-271-1701-7.
Recommended Reading:
CARTER, Michael W., PRICE, Camille C. and Ghaith RABADI. Operations Research: A Practical Introduction. Boca Raton: CRC Press, 2018, 470 p. ISBN 13:978-1-4987-8010-0.
CHESBROUGH, Henry William. Open business models: how to thrive in the new innovation landscape. Boston: Harvard Business School Press, c2006. 256 p. ISBN 1-4221-0427-3.
STERMAN, John. Business dynamics: systems thinking and modeling for a complex world. Boston: Irwin/McGraw-Hill, c2000. 320 s. ISBN 0-07-231135-5.
FIALA, Petr. Modely a metody rozhodování. Praha: Oeconomica, 2013. 292 s. ISBN 978-80-245-1981-4.
FIALA, Petr a Martin DLOUHÝ. Základy kvantitativní ekonomie a ekonomické analýzy. 1. vydání. Praha: Oeconomica, 2006. 166 s. ISBN 80-245-1087-1.
JABLONSKÝ, Josef a Martin DLOUHÝ. Modely hodnocení efektivnosti produkčních jednotek. 1. vydání. Praha: Professional Publishing, 2004. 183 s. ISBN 80-86419-49-5.
Planned learning activities and teaching methods
Lectures, Tutorials, Project work
Assesment methods and criteria
Task TitleTask TypeMaximum Number of Points
(Act. for Subtasks)
Minimum Number of Points for Task Passing
Exercises evaluation and ExaminationCredit and Examination100 (100)51
        Exercises evaluationCredit45 (45)23
                Project - simulation modelProject25 13
                Zápočtová písemkaWritten test20 10
        ExaminationExamination55 28