| Course Unit Code | 115-0561/01 |
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| Number of ECTS Credits Allocated | 5 ECTS credits |
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| Type of Course Unit * | Choice-compulsory |
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| Level of Course Unit * | Second Cycle |
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| Year of Study * | First Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | English |
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| Prerequisites and Co-Requisites | There are no prerequisites or co-requisites for this course unit |
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| Name of Lecturer(s) | Personal ID | Name |
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| HAS70 | prof. Ing. Petra Horváthová, Ph.D., MBA |
| PAP30 | Ing. Marcela Papalová, Ph.D. |
| ZEL089 | Ing. Kateřina Stanovská, Ph.D. |
| Summary |
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| The aim of the course is to to introduce students with the basic concepts and principles of strategic management. Students are encouraged to learn the principles and use of strategic thinking. With the help of case studies, based on business practice, applied methods of strategic analysis and assess the status and trends of the external and internal environment of the organization. Students should understand not only the need to identify competitive advantages in the organization, but also the importance of complying development organization with the development of the business environment. These findings provide the basis for understanding the various types of content strategy and principles of strategic decision-making. After completing the course, students should be able to think through each part of the strategy implementation, to assess the risks and set up a system of strategic control. |
| Learning Outcomes of the Course Unit |
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1. Define the basic concepts of strategic management with a simultaneous application of the principles of strategic thinking.
2. Determine the mission of the organization, formulate the mission, vision, goals and philosophy of the organization.
3. Apply the methods of strategic analysis to describe and evaluate the external and internal environment of an organization.
4. Predict the future evolution of the business environment with the formulation and evaluation for the implementation of appropriate strategic alternatives. |
| Course Contents |
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1. Basic trends of contemporary society development and principles of strategic thinking.
2. Elements of strategic intent - vision, mission, goals and values.
3. Methods of external strategic analysis.
4. Methods of internal strategic analysis.
5. Financial analysis.
6. Mixed methods of strategic analysis.
7. Typology of strategies.
8. Forecasting.
9. Strategy and risk.
10. Strategy implementation.
11. Strategic control, Balanced Scorecard.
12. Crisis management and innovative activity of company.
13. Specific forms of strategic cooperation in the global environment.
14. Current trends in strategic management. |
| Recommended or Required Reading |
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| Required Reading: |
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DESS, Gregory. ISE Strategic Management: Text And Cases. 11th ed. New York: McGraw-Hill Education, 2023. ISBN 978-1-2662-0046-5.
MATHIESON, David F. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 17th ed. New York: Person, 2022. ISBN 978-129-24-4140-5.
THOMPSON, John; SCOTT, Jonathan M. a MARTIN, Frank. Strategic management: awareness and change. 9th ed. London: Cengage Learning, 2019. ISBN 978-1473767423
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LYNCH, Richard. Strategic Management. London: Sage Publication, 2021. ISBN 978-1-5297-5825-2.
MACKAY, David; AREVUO, Mikko a MEADOWS, Maureen. Strategy: Theory, Practice, Implementation. Oxford: Oxford University Press, 2023. ISBN 978-019-284-539-9.
ROTHAERMEL, Frank T. ISE Strategic Management: Concepts. 5th ed. New York: McGraw-Hill Education, 2021. ISBN 978-1-2605-7123-3. |
| Recommended Reading: |
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ALTENRIED, Moritz. The Digital Factory. The Human Labor of Automation. Chicago: The University of Chicago Press, 2022. ISBN 978-022-681-549-7.
HACLEY, Chris. Qualitative Research in Marketing and Management. 2nd ed. Abingdon: Routledge, 2020. ISBN 978-1-138-33221-8.
SOUCHON, Lennart. Strategy in the 21st Century. The Continuing Relevance of Carl von Clausewitz. Hanover: Springer, 2020. ISBN 978-3-030-46027-3. |
HENRY, Anthony E. Understanding Strategic Management. 4th ed. Oxford: Oxford University Press, 2021. ISBN 978-019-885-983-3.
MOR BARAK, Michalle E. Managing Diversity Toward a Globally Inclusive Workplace. 5th ed. Thousand Oaks: SAGE Publications, 2022. ISBN 978-1-5443-3307-6.
TATSUMOTO, Hirofumi. Platform Strategy for Global Markets. Strategic Use of Open Standards and Management of Business Ecosystems. Singapore: Springer, 2021. ISBN 978-981-33-6788-3. |
| Planned learning activities and teaching methods |
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| Lectures, Tutorials |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Exercises evaluation and Examination | Credit and Examination | 100 (100) | 51 |
| Exercises evaluation | Credit | 40 | 20 |
| Examination | Examination | 60 | 31 |