| Course Unit Code | 152-0352/05 |
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| Number of ECTS Credits Allocated | 4 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | Second Cycle |
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| Year of Study * | Second Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| BLE50 | doc. Dr. Ing. Pavel Blecharz |
| KRI13 | Ing. Pavlína Křibíková, Ph.D.,MBA,LL.M. |
| STV02 | Ing. Hana Štverková, Ph.D.,MBA,LL.M. |
| Summary |
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| The course is aimed at promoting business through professional consulting for entrepreneurs and managers. The course complements the course Consulting for entrepreneurs and managers “A”, with special focus on issues of management and economics of consultancy. The course is designed as a guide to the profession of internal or external consultants in business and management. The course is built on teamwork in the virtual (imaginary) consulting firm. |
| Learning Outcomes of the Course Unit |
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| Students will learn about the professional consulting to managers in companies and for entrepreneurs who work together in managerial positions. Students will be able to evaluate their consulting skills base and to market their consulting firm. They will know how to promote their product and sell it. Also handle economic management of consulting firm and learn the basic skills of their own work of consultant. |
| Course Contents |
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1. Getting started in consultancy, basic definitions, self assesment.
2. Selection of consultancy type, establishment of consulting company.
3. Service marketing - marketing plan, market research, marketing aims, market segmentation.
4. 4P, product, make product tangible.
5. 4P - promotion, advertisement, distribution, time plan.
6. Services sale - business meetings, specific communication with the client, nature of the client, create offer, prices of services.
7. Economics of consulting firms - cost, cost structure, income, income
structure, financial goals.
8. Pricing, benchmarking, calculation of prices based on costs.
9. Quality management at consultancy company - consultancy and services, consulting business, quality management of consulting services.
10. Selected problems of management and economics of consulting firm, examples from practice.
11. Contemporary knowledge of the consulting practice - guidance on the market situation in the Czech Republic and the world, innovation of consulting services.
12. Practical consultancy in quality management - ISO, selected elements of a quality management consulting, marketing, pricing, innovation. |
| Recommended or Required Reading |
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| Required Reading: |
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| WEISS,Alan. The Consulting Bible. New Jersey: John Willey&Sons, 2011. 274s. ISBN 978-0-470-92808-0. |
| PORADENSTVÍ. Založení a řízení poradenské firmy.Praha: Ekopress, 2013. 144 s. ISBN 978-80-86929-94-1. |
| Recommended Reading: |
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ERICKSON, Aaron. The Nomadic Developer. Boston: Addison-Wesley, 2009. 361s. ISBN 978-0-321-60639-6.
MAGLIO, Paul and Cheryl KIELISZEWSKI and James SPOHRER. Handbook of Service Science. New York: Springer, 2010. 758s. ISBN 978-1-4419-1627-3.
NELSON, Bob and Peter Economy. Consulting for Dummies. 2nd ed. Hoboken: Willey Publishing, 2008. 359s. ISBN 978-0-470-17809-6. |
| LMS: Sylaby předmětu. |
| Planned learning activities and teaching methods |
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| Lectures, Tutorials, Project work |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit and Examination | Credit and Examination | 100 (100) | 51 |
| Credit | Credit | 40 | 21 |
| Examination | Examination | 60 | 31 |