| Course Unit Code | 152-0323/01 |
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| Number of ECTS Credits Allocated | 3 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | First Year |
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| Semester when the Course Unit is delivered | Summer Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| C1V30 | Dr.Ing. Zuzana Čvančarová |
| KAS20 | Ing. Josef Kašík, Ph.D. |
| Summary |
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| Learning Outcomes of the Course Unit |
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| The course deepens the knowledge and skills of students in selected areas of business, business economics and in the enterprise's secondary processes. Students will be able to identify business processes, will be familiar with the specifics of small and medium-sized enterprises, corporations and entrepreneurship. Graduates will be able to create an innovative climate, streamline business processes, identify and eliminate business risk, effectively decide on investments, perform controlling and auditing, diagnose a business, and determine business value. Students will also get an overview of corporate social responsibility requirements. |
| Course Contents |
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The Subject of the Podniková economy. Prohlubuje knowledge and skills in the areas of business, business and secondary processes. After completion of the students will be able to identify specific business processes, the business activities of small and medium-sized enterprises, corporations and intrapodnikání. Alumni will be able to create innovative climate, streamline business processes, identify and eliminate business risk, effectively decide on investments, controlling and audit, and to the value of the company. The students also receive an overview of the requirements for corporate social responsibility. Main topics (warp) lectures:
1. – Enterprise and business processes, definitions of undertaking and its importance, primary, secondary and management processes, the map.
2. Specifics of small and medium-sized enterprises - definition, characteristics, economic benefits, advantages and disadvantages of small and medium-sized enterprises.
3. Specifics of corporate business - definitions, characteristics, market effects, advantages and disadvantages of corporate business.
4. Aspects of transnational entrepreneurship - definitions, characteristics, market effects, advantages and disadvantages of transnational business.
5. Intra-business - definition, assumptions, in-house organization, implementation, importance and possible problems of business.
6. Innovation in entrepreneurship - definition of innovation, types of innovation, innovation theory and innovation orders, innovation environment.
7. Lean enterprise - definition, lean production and lean administration, Kaizen and 5S methods, benefits and risks of a lean enterprise.
8. Business risk - definition of business risk, entrepreneur and risk, risk elimination options and risk analysis.
9. Investment activity of the company - definition of terms investment and investment activity, methods of decision-making on investments, evaluation of investment variants, influence of investment activity on the economy of the company.
10. Controlling in the company - definition, content, process and importance of company controlling, controlling indicators, personality of the controller and his relationship to the company management.
11. Audit in the enterprise - definition, content, procedure and importance of the company audit, requirements for the auditor, audit team and its position in the company.
12. Business valuation - importance of business valuation, levels and categories of enterprise value, Cologne school, methods of business valuation.
13. Business diagnostics - definition, objectives and objects of business diagnostics, procedures and methods of business diagnostics, business diagnostics and therapeutics.
14. Corporate social responsibility - definition, business ethics and corporate social responsibility, origin and development, implementation and impacts of corporate social responsibility. |
| Recommended or Required Reading |
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| Required Reading: |
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| GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. 392 p. ISBN 978-1-137-58955-2. |
HUČKA, Miroslav, Zuzana ČVANČAROVÁ a Jiří FRANEK. Základy podnikání a podnikatelský proces. Praha: Grada Publishing. 2021. Finanční řízení. ISBN 978-80-271-3041-2.
JANATKA, František. Podnikání v globalizovaném světě. Praha: Wolters Kluwer, 2017. ISBN 978-80-7552-754-7.
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| Recommended Reading: |
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KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, 2017. 465 p. ISBN 978-1-305-57624-7.
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KOHOUT, Pavel. Investice: nová strategie. Praha: Grada, 2018. ISBN 978-80-271-2101-4.
KUBÍČEK, Aleš. Aktuální otázky v oblasti správy společností: (corporate governance). Praha: Oeconomica, nakladatelství VŠE, 2020. ISBN 978-80-2452-330-9.
MACHEK, Ondřej. Rodinné firmy. V Praze: C.H. Beck. Beckova edice ekonomie, 2017. ISBN 978-80-7400-638-8.
MAŘÍK, Miloš. Metody oceňování podniku: proces ocenění, základní metody a postupy. Čtvrté upravené a rozšířené vydání. Praha: Ekopress, 2018. ISBN 978-80-87865-38-5.
STONE, Brad. Uber a Airbnb mění svět: příběhy sdílené ekonomiky. Přeložil Jiří PONDĚLÍČEK. Praha: Grada, 2019. ISBN 978-80-271-0779-7.
ŠAFROVÁ DRÁŠILOVÁ, Alena. Základy úspěšného podnikání: průvodce začínajícího podnikatele. Praha: Grada, 2019. ISBN 978-80-271-2182-3.
TETŘEVOVÁ, Liběna. Společenská odpovědnost firem společensky citlivých odvětví. Praha: Grada, 2017. ISBN 978-80-271-9687-6.
TŮMA, Aleš. Ideální investiční portfolio: jak dosáhnout investičního zenu. Praha: Grada, 2019. ISBN 978-80-271-0758-2. |
| Planned learning activities and teaching methods |
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| Lectures, Tutorials, Project work |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Graded credit | Graded credit | 100 | 51 |