| Course Unit Code | 152-0325/01 |
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| Number of ECTS Credits Allocated | 5 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | Second Cycle |
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| Year of Study * | First Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | There are no prerequisites or co-requisites for this course unit |
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| Name of Lecturer(s) | Personal ID | Name |
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| BLE50 | doc. Dr. Ing. Pavel Blecharz |
| KRI13 | Ing. Pavlína Křibíková, Ph.D.,MBA,LL.M. |
| Summary |
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| The course is aimed at promoting entrepreneurship through professional guidance for entrepreneurs, managers, and specialists in businesses. The course focuses on questions of establishment, management and economics of a consulting firm. The course is based on teamwork in a virtual consulting firm. |
| Learning Outcomes of the Course Unit |
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1) To teach the listeners procedures for the establishment and management of a consulting firm.
2) To teach how to choose a suitable area of consultancy.
3) The graduate will have skills in the marketing of a consulting firm.
4) The graduate will have skills in the field of selling consulting services.
5) The graduate will be proficient in the financial management of a consulting firm. |
| Course Contents |
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The course is aimed at promoting entrepreneurship through professional guidance for entrepreneurs, managers and specialists in businesses. The course focuses on questions of establishment, management and economics of a consulting firm. The course is based on teamwork in a virtual consulting firm.
Main topics of the course:
1. Introduction to consulting.
2. Personality of a consultant.
3. Marketing consulting company.
4. Internet.
5. Sales of consulting services.
6. Financial management of a consulting firm.
7. Prices of consulting services.
8. Quality management in a consulting company.
9. Innovation and ethics in consulting.
10. Realizing consulting.
11. Case study.
12. Services I.
13. Services II. |
| Recommended or Required Reading |
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| Required Reading: |
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SETH, Godin. Tohle je marketing! Praha: Grada, 2019. 208 s. ISBN 978-80-271-2567-8.
STROH, Linda K. The Basic Principles of Effective Consulting. 2nd ed. New York: Routledge, 2019. 171 s. ISBN 978-1-138-54287-7.
WEIS, Alan. Getting Started in Consulting. 4th ed. Hoboken: Wiley, 2019. 195 p. ISBN 9781119542148. |
POCZATKOVÁ, Blanka a Pavel BLECHARZ. Poradenství. Služba nového tisíciletí. Havířov: MG PRESS CZ, 2022. 336 s. ISBN 978-80-906454-3-1.
ŘÍHA, David. Rozvoj obchodních a vyjednávacích dovedností. Praha: Grada, 2021. 216 s. ISBN 978-80-271-1725-3.
SAFAROVA, Kristina. Succeeding as a Management Consultant (Business Consulting Books). 2nd ed. Los Angeles: Firmconsulting LLC, 2020. 457 p.ISBN 979-8-6150685-6-0. |
| Recommended Reading: |
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ACUFF, Jerry and Jeremy MINER. The New Model of Selling: Selling to an Unsellable Generation. New York: Morgan James, 2023. 230 p. ISBN 9781636980119.
HARHUT, Nancy. Using Behavioral Science in Marketing. New York: Kogan Page Limited, 2022. 266 p. ISBN 978-1-3986-0648-7.
MILLER, Donald. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business. USA, HarperCollins Leadership, 2021. 195 p. 978-1-4002-0379-6. |
DIB, Allan. Marketingový plán na jednu stránku. Praha, Grada, 2020. 224 s. ISBN 978-80-271-2591-3.
SRPOVÁ, Jitka a kol. Začínáme podnikat. Praha: Grada, 2020. 264 s. ISBN 978-80-271-2253-0.
VAŠTÍKOVÁ, Miroslava. Marketing služeb - efektivně a moderně. 2. vyd. Praha: Grada, 2014. 272 s. ISBN 978-80-247-5037-8. |
| Planned learning activities and teaching methods |
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| Lectures, Tutorials |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit and Examination | Credit and Examination | 100 (100) | 51 |
| Credit | Credit | 40 | 21 |
| Examination | Examination | 60 | 31 |