| Course Unit Code | 152-0345/03 |
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| Number of ECTS Credits Allocated | 3 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | Second Cycle |
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| Year of Study * | First Year |
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| Semester when the Course Unit is delivered | Summer Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| BLE50 | doc. Dr. Ing. Pavel Blecharz |
| Summary |
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| Students should get the basic orientation in the writing of thesis. |
| Learning Outcomes of the Course Unit |
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| Students should get the basic orientation in the writing of thesis. |
| Course Contents |
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-Introduction to a special seminar
-Types and selection of diploma thesis topic. Cognitive-intervention cycle as
basic framework for setting access to the selected topic.
-Diploma thesis and project work plan.
-The layout and structure of the diploma thesis.
-Search and excerpted the relevant literature.
-Refining the diploma thesis topic
-The methodology of obtaining and evaluating documentation and data collection.
-The methodology of solving design problems.
-Creative approaches to designing and writing the diploma thesis.
-Writing the diploma thesis. Styles of writing.
-Finalization and formal treatment of diploma thesis.
-Difficulties and barriers in dealing with the diploma thesis.
-Diploma hesis counsel. |
| Recommended or Required Reading |
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| Required Reading: |
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Angličtina
HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. 2nd ed. London: Routledge, Taylor & Francis, 2020. 266 s. ISBN 978-1-138-33219-5.
MALHOTRA, Manoj. Marketing Research: An Applied Orientation, 7th ed. Harlow: Pearson Education, 2019. ISBN 978-1-292-26563-6.
TIMMING, Andrew R. Applied Statistics. Business and Management Research. London: Sage, 2022. ISBN 978-1-473-94744-3. |
HENDL, Jan, Jakub SIEGL a Martin MOLDAN. Základy matematiky, logiky a statistiky pro sociologii a ostatní společenské vědy v příkladech. Praha: Univerzita Karlova, 2019. ISBN 978-80-246-4305-2.
KATUŠČÁK, Dušan. Jak psát závěrečné a kvalifikační práce. Nitra: Enigma, 2022. ISBN 978-80-89132-70-6.
RABUŠIC, Ladislav, Petr MAREŠ a Petr SOUKUP. Statistická analýza sociálněvědních dat (prostřednictvím SPSS). Brno: Masarykova univerzita, 2019. ISBN 978-80-210-9248-8.
Aktuálně jsou vybírány a doporučovány potřebné tituly podle náplně předmětu.
Povinná literatura je individuální podle řešených témat diplomových prací. Konkrétní tituly odborné literatury jsou uvedeny v Zadání diplomové práce. |
| Recommended Reading: |
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Recommended literature is individual by topic solved in diploma thesis.
GHAURI, Pervez N., Kjell GRØNHAUG a Roger STRANGE. Research methods in business studies. Fifth edition. Cambridge: Cambridge University Press, 2020. ISBN 978-1-108-48674-3.
REMLER, Dahlia K. a Gregg G. VAN RYZIN. Research methods in practice: strategies for description and causation. Third edition. Los Angeles: SAGE, 2022. ISBN 978-1-5443-1842-4.
WALLIMAN, Nicholas. Research methods: the basics. Third edition. London: Routledge, Taylor & Francis Group, 2022. ISBN 978-0-367-69408-1. |
Literatura odpovídající tématu diplomové práce.
OCHRANA, František. Metodologie, metody a metodika vědeckého výzkumu. Praha: Univerzita Karlova, 2019. ISBN 978-80-246-4200-0.
ŠUBRT, Tomáš. Ekonomicko-matematické metody. 3. vyd. Plzeň: Vydavatelství a nakladatelství Aleš Čeněk, 2019. ISBN 978-80-7380-762-7.
TAHAL, Radek. Marketingový výzkum: postupy, metody, trendy. 2. vyd. Praha: Grada, 2022. ISBN 978-80-271-3535-6.
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| Planned learning activities and teaching methods |
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| Seminars, Individual consultations |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit | Credit | | |