| Course Unit Code | 116-0352/02 |
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| Number of ECTS Credits Allocated | 5 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | Second Year |
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| Semester when the Course Unit is delivered | Summer Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| SRP01 | doc. PhDr. Hana Srpová, CSc. |
| Summary |
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| Learning Outcomes of the Course Unit |
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to analyse economic news and journalism in the mass media
to assess the suitability of resources to produce an economic report
to use journalistic genres to create economic news
to compare media focusing on economic information
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| Course Contents |
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1. Media in czech society - the role of journalism, position of media in contemporary society. Economic performance
2. Basic division of media according to the way of information transfer, according to the field of study. Media focused on economic information. Labor market
3. Report - origin and development of report and its types, report construction (pictures + audio). News in non-standard - extreme situations, analysis of current media coverage. Price and fiscal developments.
4. Reportage - development and current form in various types if media, reportage details, structure of report. Monetary Policy.
5. Interview - basic journalistic method, development and its present form, rules of interview, analysis of contemporary interview in Czech media. Development of the real economy - Agriculture
6. The specificities of the work of journalist in individual media (sources and obtaining of information and their processing). Development of the real economy - Industry.
7. Intersection of genres. Working with the language. Brevity requirements, journalist - interpreter, language clichés, work with numbers. Development of the real economy - Construction industry.
8. Investigative journalism, research, work with archive, internet and anonymous sources. Development of the real economy - Foreign trade.
9. Fundamentals of editing in printed media (content, language, formality, ethics) and presentation (headline, text readability, photographs). Development of the real economy - Internal trade.
10. Fundamentals of editing in electronic media: Presentation on radio - work with sound, live broadcasting, means to keep attention, editing.
Presentation on television - work with image and sound, editing.
Presentation on the internet - Interactivity, links, work with image and sound.
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| Recommended or Required Reading |
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| Required Reading: |
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CAMPBELL, R., CH. MARTIN and B. FABOS. Media & Culture: An Introduction to Mass Communication. 12th ed. Bedford/St. Martin's, Macmillan Learning,2019, 517 p. ISBN 1457668742.
HAYES, Keith. Business Journalism: How to Report on Business and Economics. New York: Apress, 2013. 248 p. ISBN 978-1430263494.
SCARAVELLI, Kim. Making Words Work: A Practical Guide To Writing Powerful Content. 2022, 220 p. ISBN 978-0228870074. |
BURNS, Lynette S. Žurnalistika. Praktická příručka pro novináře. Praha: Portál, 2004. 186 s. ISBN 80-7178-871-6.
DOČEKALOVÁ, Markéta. Tvůrčí psaní pro každého. Praha: Grada, 2016, 376 s. ISBN: 978-80-906506-0-2.
PŘIKRYLOVÁ, Jana. Moderní marketingová komunikace. Praha: Grada, 2019. 344 s. ISBN 978-80-271-0787-2.
VLČEK, Josef. Ekonomie a ekonomika. 5. vyd. Praha: Wolters Kluwer, 2016. 555 s. ISBN 978-80-7552-190-3.
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| Recommended Reading: |
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BAKER, E. Media Concentration and Democracy: Why Ownership Matters. Cambridge: Cambridge University Press. 2012. Online ISBN 9780511810992.
HAYES, Keith. Business Journalism: How to Report on Business and Economics. New York: Apress, 2013. 248 pp. ISBN 978-1430263494.
SCHREIM, Sam, Storytelling with Charts: A Data & Text Visualization Guide for Business, Professionals and Non-Professionals: A tutorial to quickly master the art and science of telling engaging stories with charts. 84 p. ISBN 979-8372066199. |
BEDNAŘÍK, Petr, JIRÁK, Jan. Dějiny českých médií. Praha: Grada, 2019. 456 s. ISBN 978-80-271-0553-3.
DOČEKALOVÁ, Markéta. Tvůrčí psaní pro každého 1. 2. vyd. Praha: Mám talent, 2016. 368 s. ISBN 978-80-906506-0-2.
VERNER, Pavel. Zpravodajství a publicistika. 2. vyd. Praha: Univerzita Jana Amose Komenského, 2010. 128 s. ISBN 978-80-86723-88-4.
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| Planned learning activities and teaching methods |
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| Lectures, Individual consultations, Tutorials |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit and Examination | Credit and Examination | 100 (100) | 51 |
| Credit | Credit | 30 | 15 |
| Examination | Examination | 70 | 35 |