| Course Unit Code | 116-0348/02 |
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| Number of ECTS Credits Allocated | 5 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | Third Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| VEL21 | doc. Ing. Šárka Velčovská, Ph.D. |
| Summary |
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|
| Learning Outcomes of the Course Unit |
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| Apply knowledge and skills acquired in economic and marketing subjects to practice |
| Course Contents |
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1. Choosing of agency/editorial office/department
2. Contact with the agency/editorial office/department
3. Making a plan of practise
4. Approval of practise plan by subject guarantor
5. Realization of practise
6. Preparation of practise final report
7. Approval of final report by subject guarantor
8. Credit awarding |
| Recommended or Required Reading |
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| Required Reading: |
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MARSH, CH., D. W. GUTH and B. P. SHORT. Strategic Writing: Multimedia Writing for Public Relations, Advertising and More. 4th ed. New York: Taylor&Francis, 2018. 348 p. ISBN 978-1-138-03712-0.
SMITH, Paul, R. and Ze ZOOK. Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies. 7th ed. London: Kogan Page, 2020. 647 p. ISBN 978-0-7494-9864-1.
WHITAKER, W. R., R. D. SMITH and J. E. RAMSEY. Mediawriting: Print, Broadcast, and Public Relations. 5th ed. New York: Taylor&Francis, 2019. 401 p. ISBN 978-1-138-34178-4. |
JIRKŮ, Jan. Žurnalistická profese 2.0. Praha: Univerzita Karlova, 2020. 101 s. ISBN 978-80-246-4610-7.
SMOLOVÁ, Helena. Public relations. Praha: Vysoká škola ekonomie a managementu, 2017. 115 s. ISBN 978-80-87839-83-6.
WHITAKER, W. R., R. D. SMITH and J. E. RAMSEY. Mediawriting: Print, Broadcast, and Public Relations. 5th ed. New York: Taylor&Francis, 2019. 401 p. ISBN 978-1-138-34178-4. |
| Recommended Reading: |
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AL-RAWI, Ahmed. News 2.0: Journalists, Audiences and News on Social Media. Hoboken: Wiley, 2020. 209 p. ISBN 978-1-119-56966-4.
JACKSON, Nigel and Katie ANGLISS. A Practical Guide to Event Promotion. London: Taylor&Francis, 2018. 224 p. ISBN 978-1-138-91534-3.
RINGROW, Helen and Stephen PIHLAJA. Contemporary Media Stylistic. London: Bloomsbury Academic, 2020. 330 p. ISBN 978-1-350-06408-9.
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KŘÍTKOVÁ, Soňa a Petra KOUDELKOVÁ. Ekonomická žurnalistika. Praha: Oeconomica, 2015. 99 s. ISBN 978-80-245-2129-9.
MARSH, CH., D. W. GUTH and B. P. SHORT. Strategic Writing: Multimedia Writing for Public Relations, Advertising and More. 4th ed. New York: Taylor&Francis, 2018. 348 p. ISBN 978-1-138-03712-0.
VORÁČEK, Vladimír. Mediální komunikace a public relations ve veřejné správě. Praha: Institut pro veřejnou správu, 2018. 147 s. ISBN 978-80-86976-48-8. |
| Planned learning activities and teaching methods |
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| Other activities |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit | Credit | | |