| Course Unit Code | 155-1317/01 |
|---|
| Number of ECTS Credits Allocated | 5 ECTS credits |
|---|
| Type of Course Unit * | Compulsory |
|---|
| Level of Course Unit * | First Cycle |
|---|
| Year of Study * | Second Year |
|---|
| Semester when the Course Unit is delivered | Summer Semester |
|---|
| Mode of Delivery | Face-to-face |
|---|
| Language of Instruction | Czech |
|---|
| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
|---|
| Name of Lecturer(s) | Personal ID | Name |
|---|
| CER0458 | Ing. Ivana Čermáková, Ph.D. |
| Summary |
|---|
|
| Learning Outcomes of the Course Unit |
|---|
| Goal of this lecture is to gain knowledge about graphic designs in advertisement field of expertise (logo creation, flier design, poster design, graphics for website presentation). For this, students will be able to use advanced graphics software, such as Corel Package. |
| Course Contents |
|---|
1. Setting template for produced document
2. Composition rules, golden ratio
3. Choice of colors for composition
4. Vector graphics basics
5. Curve and shape drawing
6. Line drawing, color filling, color transitions
7. Font choice, font types
8. Inserting text, text editing
9. Typography basics
10. Graphic files formats
11. Print preparations
12. Practical applications of raster and vector graphics |
| Recommended or Required Reading |
|---|
| Required Reading: |
|---|
DABNER, D., STEWART, S. and A. VICKRESS. Graphic Design School. USA: Thames and Hudson, 2020. s. 208. ISBN 050029559X.
MULLER, J. and J. WIEDEMANN. The History Of Graphic Design. 40 th Ed. Germany: Taschen GmbH, 2022. s. 512. ISBN 3836588064.
MULLER, J. and J. WIEDEMANN. The History Of Graphic Design. Vol 2. Germany: Taschen GmbH, 2022. s. 480. ISBN 978-3-8365-7037-4.
|
BLAŽEK, F. Typokniha: průvodce tvorbou tiskovin. Praha: UMPRUM, 2020. 260 s. ISBN 978-80-88308-12-6.
TSCHICHOLD, J. Nová typografie. Praha: UMPRUM, 2021. 229 s. ISBN 978-80-88308-13-3.
VYSEKALOVÁ, J. a J. MIKEŠ. Reklama: jak dělat reklamu. 4. akt. a dopl. vyd. Praha: Grada, 2018. 232 s. ISBN 978-80-247-5865-7. |
| Recommended Reading: |
|---|
BAECHLER, O. and X. GREER. Blender 3D by example: a project-based guide to learning the latest Blender 3D, and EEVEE rendering engine, and Grease pencil. Second edition. Birmingham: Packt Publishing, 2020. s. 658. ISBN 178961256x.
MARSCHNER, S. et al. Fundamentals of computer graphics. Boca Raton: CRC Press, 2022. s. 700. ISBN 0367505037.
WIEDEMANN, J. Logo Design. Global Brands. Germany: Taschen GmbH, 2019. s. 608. ISBN 3836576759.
|
ATHERTON, J. Strategie sociálních médií: praktický průvodce tvorbou marketingové strategie pro sociální média. Brno: Lingea, 2022. 268 s. ISBN 978-80-7508-715-7.
LOSEKOOT, M. a E. VYHNÁNKOVÁ. Jak na sítě: ovládněte čtyři principy úspěchu na sociálních sítích. Brno: Jan Melvil Publishing, 2019. 325 s. ISBN 978-80-7555-084-2.
PŘIKRYLOVÁ, J. Moderní marketingová komunikace. 2. vyd. Praha: Grada, 2019. 328 s. ISBN 978-80-271-0787-2.
|
| Planned learning activities and teaching methods |
|---|
| Lectures, Tutorials |
| Assesment methods and criteria |
|---|
| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
|---|
| Graded credit | Graded credit | 100 | 51 |