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Study programme Marketing and Business

About study programme

The Master’s program Marketing and Business follows the bachelor's degree of the field and deepens its expertise in areas that are needed for marketing influencing the market and successful implementation of business activities. Philosophy of program is primarily built on the knowledge of marketing management and marketing applications (international marketing, product management, business marketing, digital marketing) and business skills (purchasing management, business strategies, foreign trade operations). Graduates of program can work as managers in the marketing and business department of manufacturing and trading companies. You can also find them in advertising, research and media agencies or may act as spokespersons in companies and institutions.

Study curriculum

Faculty Faculty of Economics
Type of study Follow-up Master
Language of instruction English
Code of the programme N0414A050002
Title of the programme Marketing and Business
Regular period of the study 2 years
Cost 50,000 CZK per semester
Coordinating department Department of Marketing and Business
Coordinator doc. Ing. Šárka Velčovská, Ph.D.
Key words digital marketing
product management
business strategies
international marketing
marketing and business
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