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ECTS Course Overview


* Exchange students do not have to consider this information when selecting suitable courses for an exchange stay.

Course Unit Code115-0586/02
Number of ECTS Credits Allocated4 ECTS credits
Type of Course Unit *Choice-compulsory
Level of Course Unit *First Cycle
Year of Study *
Semester when the Course Unit is deliveredSummer Semester
Mode of DeliveryFace-to-face
Language of InstructionEnglish
Prerequisites and Co-Requisites Course succeeds to compulsory courses of previous semester
Name of Lecturer(s)Personal IDName
HAS70prof. Ing. Petra Horváthová, Ph.D., MBA
BAR404Ing. Terezie Krestová, Ph.D.
Basic information about problems of business management are shown in the subject instruction. A short information about management development and theoretical access is shown too.
Learning Outcomes of the Course Unit
1. To identify basic ideas, opinions, principles, conceptions and theories relating to management area.
2. To characterize manager, his activities, roles and responsibilities.
3. To describe classical and modern schools of management.
4. To clarify the principle and main atributes of present management.
5. To list and to explain basic managerial functions - planning, decision-making,
organizing, personnel management, leadership and motivation, control.
6. To clarify the principle and function of strategic management, ethics, corporate culture and social responsibility.
7. To clarify the principle of multinational and comparative management.
Course Contents
1.Definition of management. Nature and purpose of management. Basic managerail functions – planning, decision-making, organizing, personnel management, leadership and motivation, control. Manager, his characteristics and skills, roles. Levels of managers.
2.Evolution of management – classical and modern schools of management, present management.
3.Planning. Nature of planning. Types of plans. Steps in planning. Planning process.
4.Decision-making. Desision-making process. Types of decisions. Decisions under certainty, uncertainty and risk conditions.
5.Organizing. Definition of organizing and organization. Types of organizations and organization structures.
6.Personnel management. Definition and specification of personnel activities, its organizing. Role of managers in personnel activities delivery.
7.Leadership and motivation. Definitions. Leadership behaviour and styles. Motivations and motivators, satisfaction. Motivation theories and techniques.
8.Control. Basic control process. Critical control points and standards. Fedback system, requirements for effective control.
9.Communication function in oprganizations. Communication process, its barriers and breakdowns. Effective communication.
10.Principle and function of strategic management. Strategic management process. Organization ´s mission and its goals. Strategic analysis of external and internal environment of organization. Strategy selection and implementation.
11.Business ethics and social responsibility. Ethics categories, terms and theories. Code of ethics. Business ethics implementation. Organizational culture, its definition, elements, types.
12.International and comparative management. Differencies in selected countries. Multinational corporations. Managerial function in international business.
Recommended or Required Reading
Required Reading:
BODDY, David. Management. Harlow: Pearson, 2020. IBN 978-1-292-27181-1.
HORVÁTHOVÁ, Petra a Andrea ČOPÍKOVÁ. Human Resource Management. Ostrava: VŠB-TU Ostrava, 2017. 240 s. ISBN 978-80-248-4103-8.
LUSSIER, Robert N. Management Fundamentals. Concepts, Applications, and Skill Development. 8th ed. USA: Sage Publishing, 2019. ISBN 9781544331331.
ARMSTRONG, Michael. Naučte se správně vést lidi. Praha: Lingea, 2020. 176 s. ISBN 9788075086211.
HORVÁTHOVÁ, Petra et al. Základy managementu. 2. vyd., SOET, vol. 5. Ostrava: VŠB-TU Ostrava, 2017. 288 s. ISBN 978-80-248-4102-1.
ZHUO, Julie. První kroky v manažerské pozici. Praha: Grada, 2020. 232 s. ISBN 978-80-271-2893-8.

Recommended Reading:
ARMSTRONG, Michael. Armstrong´s Handbook of Human Resource Management Practice. 14th ed. New York: Kogan Page, 2017. 779 s. ISBN 9780749474119.
NORTHOUSE, Peter G. Leadership: theory and practice. 9th ed. Los Angeles: SAGE, 2021. 600 s. ISBN 978-1-07-184091-7.
TAYLOR, Stephen. Resourcing and talent management. 7th ed. London: Kogan Page, 2019. 493 s. ISBN 978-0-7494-8385-2.

HOLÁ, Jana. Interní komunikace v teorii a praxi. Pardubice: Univerzita Pardubice, 2017. 160 s. ISBN 978-80-7560-099-8.
PLAMÍNEK, Jiří. Vedení lidí, týmů a firem. Praktický atlas managementu. Praha: Grada, 2018. 208 s. ISBN 978-80-271-0629-5.
URBAN, Jan. Motivace a odměňování pracovníků. Co musíte vědět, abyste ze svých spolupracovníků dostali to nejlepší. Praha: Grada, 2017. 157 s. ISBN 978-80-271-0227-3.

Planned learning activities and teaching methods
Lectures, Individual consultations, Tutorials
Assesment methods and criteria
Tasks are not Defined