Course Unit Code | 152-0507/02 |
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Number of ECTS Credits Allocated | 4 ECTS credits |
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Type of Course Unit * | Choice-compulsory |
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Level of Course Unit * | First Cycle |
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Year of Study * | |
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Semester when the Course Unit is delivered | Winter Semester |
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Mode of Delivery | Face-to-face |
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Language of Instruction | English |
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Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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Name of Lecturer(s) | Personal ID | Name |
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| BLE50 | doc. Dr. Ing. Pavel Blecharz |
| STV02 | Ing. Hana Štverková, Ph.D.,MBA,LL.M. |
| FRA135 | Ing. Jiří Franek, Ph.D. |
Summary |
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It`s cross-sectional subject which provides basic theoretical knowledge about business economics. Students obtain knowledge about foundation, development, operation and termination of a business. Students acquaint with individual business activities as well. The economic aspect of the issues is emphasized and the accent is put on acquirement of the specialized terminology. Students further extend their knowledge in special subjects in the following courses. |
Learning Outcomes of the Course Unit |
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Students will acquire basic knowledge of the company and its functions, fundamentals of managerial skills in strategic and financial management, but also in the field of production management, suppliers and personnel management. In addition, they will acquire skills and competences for fundamental business activities. |
Course Contents |
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Main topics (syllabus) of lectures:
1. Introduction to business economics.
2. Typology of companies and companies.
3. Business surroundings and business environment.
4. Business life cycle and its phase.
5. Capital and property structure of the company.
6. Economic efficiency of the company and its basic category.
7. Organization and organizational structure of the company.
8. Strategic business management.
9. Financial management.
10. Production activity of the company.
11. Purchasing Management.
12. Sales and marketing.
13. Personnel management.
14. Modern trends in corporate governance and entry of companies into foreign markets. |
Recommended or Required Reading |
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Required Reading: |
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RIDGE, Simon a Ken O'NEILL. Understanding enterprise: entrepreneurs & small business. 5th edition. London: Palgrave, 2018. ISBN 978-1-137-58454-0.
KURATKO, Donald F. Entrepreneurship: theory, process, practice. 10th edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.
MANKIW, N. Gregory, Mark P. TAYLOR a Andrew ASHWIN. Business economics. Third edition. Andover: Cengage, 2019. ISBN 978-1-4737-6277-0. |
BRIDGE, Simon a Ken O'NEILL. Understanding enterprise: entrepreneurs & small business. 5th edition. London: Palgrave, 2018. ISBN 978-1-137-58454-0.
KURATKO, Donald F. Entrepreneurship: theory, process, practice. 10th edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.
MANKIW, N. Gregory, Mark P. TAYLOR a Andrew ASHWIN. Business economics. Third edition. Andover: Cengage, 2019. ISBN 978-1-4737-6277-0. |
Recommended Reading: |
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BARRINGER, Bruce R. a R. Duane IRELAND. Entrepreneurship: successfully launching new ventures. Sixth edition. Harlow: Pearson, 2019. ISBN 978-1-292-25533-0.
CAVUSGIL, S. Tamer, Gary A. KNIGHT a John R. RIESENBERGER. International business: the new realities. Fifth edition. Harlow: Pearson Education, 2020. ISBN 978-1-292-30324-6.
MAHADEVAN, Jasmin, Henriett PRIMECZ a Laurence ROMANI, ed. Cases in critical cross-cultural management: an intersectional approach to culture. New York: Routledge, Taylor & Francis Group, 2020. Routledge studies in international business and the world economy. ISBN 978-0-8153-8348-2. |
BARRINGER, Bruce R. a R. Duane IRELAND. Entrepreneurship: successfully launching new ventures. Sixth edition. Harlow: Pearson, 2019. ISBN 978-1-292-25533-0.
CAVUSGIL, S. Tamer, Gary A. KNIGHT a John R. RIESENBERGER. International business: the new realities. Fifth edition. Harlow: Pearson Education, 2020. ISBN 978-1-292-30324-6.
MAHADEVAN, Jasmin, Henriett PRIMECZ a Laurence ROMANI, ed. Cases in critical cross-cultural management: an intersectional approach to culture. New York: Routledge, Taylor & Francis Group, 2020. Routledge studies in international business and the world economy. ISBN 978-0-8153-8348-2. |
Planned learning activities and teaching methods |
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Lectures, Tutorials |
Assesment methods and criteria |
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Tasks are not Defined |