| Course Unit Code | 152-0542/05 |
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| Number of ECTS Credits Allocated | 3 ECTS credits |
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| Type of Course Unit * | Choice-compulsory |
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| Level of Course Unit * | First Cycle, Second Cycle |
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| Year of Study * | |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | English |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| BLE50 | doc. Dr. Ing. Pavel Blecharz |
| KAS20 | Ing. Josef Kašík, Ph.D. |
| FRA135 | Ing. Jiří Franek, Ph.D. |
| Summary |
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| In the subject, students are introduced to the basics of business diagnostics and will learn to classify and structure a business and other organizations for the needs of their diagnosis, to introduce a system at the business, including its decomposition into sub-systems. Students will be able to analyze and evaluate the financial health of a business and value a business using a variety of methods. Furthermore, students are introduced to the methods of identification, analysis and evaluation of the main factors in the diagnostics of the business environment. They will be able to identify, analyze and evaluate the strengths and weaknesses of the company and apply applicable analogies from technical diagnostics. At the same time, they will become familiar with the procedures and methodologies for detecting, classifying, evaluating and solving business problems. |
| Learning Outcomes of the Course Unit |
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The objectives of the subject:
1) to classify and structure businesses and other organizations for the purpose of their diagnosing,
2) to use systems thinking,
3) to analyze the financial health of a business,
4) to determine the value of a business,
5) to analyze business potentials. |
| Course Contents |
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1) Business diagnostics and therapeutics – introduction, terminology
2) Business diagnostics and therapeutics – history
3) Business as an object of diagnostics – classification and structure
4) Business as a system
5) Business financial health
6) Business value – main concepts, asset methods
7) Business value - income and market approach
8) Selected diagnostic methods
9) Diagnostics of business environment
10) Business problems – definition, classfification, methods
11) Crisis management – anatomy of crisis, types of crises, approaches to crises
12) Business potentials and World Class Company
13) Risk management – risk definition, methods to identify, analyze and evaluate risks
14) General diagnostic models
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| Recommended or Required Reading |
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| Required Reading: |
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ASQUITH, Paul a Lawrence A. WEISS. Lessons in corporate finance: a case studies approach to financial tools, financial policies, and valuation. Second edition. Hoboken: Wiley, [2019]. Wiley finance series. ISBN 978-1-119-53783-0.
FAIRHURST, Danielle Stein. Using Excel for business and financial modelling: a practical guide. Third edition. Chichester, United Kingdom: Wiley, 2019. Wiley finance series. ISBN 9781119520375.
MIMICK, Richard, Michael THOMPSON a Terry RACHWALSKI. Business diagnostics: the ultimate resource guide to evaluate and grow your business. 4th edition. Victoria, BC: FriesenPress, 2021. 261 p. ISBN 978-1-03-910400-6.
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FOTR, Jiří, Emil VACÍK, Ivan SOUČEK, Miroslav ŠPAČEK a Stanislav HÁJEK. Tvorba strategie a strategické plánování: teorie a praxe. Praha: Grada Publishing, 2020. 416 s. ISBN 978-80-271-1632-4.
KALOUDA, František. Finanční a cost-benefit analýza podniku. Plzeň: Vydavatelství a nakladatelství Aleš Čeněk, 2019. 236 s. ISBN 978-80-7380-778-8.
VOCHOZKA, Marek. Metody komplexního hodnocení podniku. 2. vyd. Praha: Grada Publishing, 2020. 479 s. ISBN 978-80-271-1701-7. |
| Recommended Reading: |
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KOLLER, Tim, Marc GOEDHART a David WESSELS. Valuation: measuring and managing the value of companies. Seventh edition. Hoboken: Wiley, [2020]. 878 p. ISBN 978-1-119-61088-5.
PARMENTER, David. Key performance indicators: developing, implementing, and using winning KPIs. Fourth edition. Hoboken, New Jersey: Wiley, [2020]. 330 p. ISBN 978-1-119-62077-8.
VERNIMMEN, Pierre, Pascal QUIRY, Maurizio DALLOCCHIO, Yann LE FUR a Antonio SALVI. Corporate finance: theory and practice. Fifth edition. Chichester, United Kingdom: Wiley, 2018. 993 p. ISBN 9781119424444.
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FOTR, Jiří a Ivan SOUČEK. Scénáře pro strategické rozhodování a řízení: jak se efektivně vyrovnat s budoucími hrozbami a příležitostmi. Praha: Grada Publishing, 2020. Expert. ISBN 978-80-271-2020-8.
MAŘÍK, Miloš. Metody oceňování podniku: proces ocenění, základní metody a postupy. Čtvrté upravené a rozšířené vydání. Praha: Ekopress, 2018. 551 s. ISBN 978-80-87865-38-5.
RŮČKOVÁ, Petra. Finanční analýza: metody, ukazatele, využití v praxi. 7. aktualizované vydání. Praha: Grada Publishing, 2021. 165 s. ISBN 978-80-271-3124-2.
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| Planned learning activities and teaching methods |
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| Lectures, Individual consultations |
| Assesment methods and criteria |
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| Tasks are not Defined |