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ECTS Course Overview



Business Administration

* Exchange students do not have to consider this information when selecting suitable courses for an exchange stay.

Course Unit Code152-0507/02
Number of ECTS Credits Allocated4 ECTS credits
Type of Course Unit *Choice-compulsory
Level of Course Unit *First Cycle
Year of Study *
Semester when the Course Unit is deliveredWinter Semester
Mode of DeliveryFace-to-face
Language of InstructionEnglish
Prerequisites and Co-Requisites Course succeeds to compulsory courses of previous semester
Name of Lecturer(s)Personal IDName
BLE50doc. Dr. Ing. Pavel Blecharz
STV02Ing. Hana Štverková, Ph.D.,MBA,LL.M.
FRA135Ing. Jiří Franek, Ph.D.
Summary
It`s cross-sectional subject which provides basic theoretical knowledge about business economics. Students obtain knowledge about foundation, development, operation and termination of a business. Students acquaint with individual business activities as well. The economic aspect of the issues is emphasized and the accent is put on acquirement of the specialized terminology. Students further extend their knowledge in special subjects in the following courses.
Learning Outcomes of the Course Unit
Students will acquire basic knowledge of the company and its functions, fundamentals of managerial skills in strategic and financial management, but also in the field of production management, suppliers and personnel management. In addition, they will acquire skills and competences for fundamental business activities.
Course Contents
Main topics (syllabus) of lectures:
1. Introduction to business economics.
2. Typology of companies and companies.
3. Business surroundings and business environment.
4. Business life cycle and its phase.
5. Capital and property structure of the company.
6. Economic efficiency of the company and its basic category.
7. Organization and organizational structure of the company.
8. Strategic business management.
9. Financial management.
10. Production activity of the company.
11. Purchasing Management.
12. Sales and marketing.
13. Personnel management.
14. Modern trends in corporate governance and entry of companies into foreign markets.
Recommended or Required Reading
Required Reading:
RIDGE, Simon a Ken O'NEILL. Understanding enterprise: entrepreneurs & small business. 5th edition. London: Palgrave, 2018. ISBN 978-1-137-58454-0.
KURATKO, Donald F. Entrepreneurship: theory, process, practice. 10th edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.
MANKIW, N. Gregory, Mark P. TAYLOR a Andrew ASHWIN. Business economics. Third edition. Andover: Cengage, 2019. ISBN 978-1-4737-6277-0.
BRIDGE, Simon a Ken O'NEILL. Understanding enterprise: entrepreneurs & small business. 5th edition. London: Palgrave, 2018. ISBN 978-1-137-58454-0.
KURATKO, Donald F. Entrepreneurship: theory, process, practice. 10th edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.
MANKIW, N. Gregory, Mark P. TAYLOR a Andrew ASHWIN. Business economics. Third edition. Andover: Cengage, 2019. ISBN 978-1-4737-6277-0.
Recommended Reading:
BARRINGER, Bruce R. a R. Duane IRELAND. Entrepreneurship: successfully launching new ventures. Sixth edition. Harlow: Pearson, 2019. ISBN 978-1-292-25533-0.
CAVUSGIL, S. Tamer, Gary A. KNIGHT a John R. RIESENBERGER. International business: the new realities. Fifth edition. Harlow: Pearson Education, 2020. ISBN 978-1-292-30324-6.
MAHADEVAN, Jasmin, Henriett PRIMECZ a Laurence ROMANI, ed. Cases in critical cross-cultural management: an intersectional approach to culture. New York: Routledge, Taylor & Francis Group, 2020. Routledge studies in international business and the world economy. ISBN 978-0-8153-8348-2.
BARRINGER, Bruce R. a R. Duane IRELAND. Entrepreneurship: successfully launching new ventures. Sixth edition. Harlow: Pearson, 2019. ISBN 978-1-292-25533-0.
CAVUSGIL, S. Tamer, Gary A. KNIGHT a John R. RIESENBERGER. International business: the new realities. Fifth edition. Harlow: Pearson Education, 2020. ISBN 978-1-292-30324-6.
MAHADEVAN, Jasmin, Henriett PRIMECZ a Laurence ROMANI, ed. Cases in critical cross-cultural management: an intersectional approach to culture. New York: Routledge, Taylor & Francis Group, 2020. Routledge studies in international business and the world economy. ISBN 978-0-8153-8348-2.
Planned learning activities and teaching methods
Lectures, Tutorials
Assesment methods and criteria
Tasks are not Defined