| Course Unit Code | 152-0507/01 |
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| Number of ECTS Credits Allocated | 5 ECTS credits |
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| Type of Course Unit * | Choice-compulsory |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | English |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| BLE50 | doc. Dr. Ing. Pavel Blecharz |
| STV02 | Ing. Hana Štverková, Ph.D.,MBA,LL.M. |
| FRA135 | Ing. Jiří Franek, Ph.D. |
| Summary |
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| It`s cross-sectional subject which provides basic theoretical knowledge about business economics. Students obtain knowledge about foundation, development, operation and termination of a business. Students acquaint with individual business activities as well. The economic aspect of the issues is emphasized and the accent is put on acquirement of the specialized terminology. Students further extend their knowledge in special subjects in the following courses. |
| Learning Outcomes of the Course Unit |
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| Students will acquire basic knowledge of the company and its functions, fundamentals of managerial skills in strategic and financial management, but also in the field of production management, suppliers and personnel management. In addition, they will acquire skills and competences for fundamental business activities. |
| Course Contents |
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It is a cross-curricular course that provides students with basic theoretical knowledge of business economics. Students will learn about the establishment, creation, functioning and cancelling of a company, get acquainted with business value-creation processes and with measuring the efficiency and performance of business activities.
Main topics (syllabus) of lectures:
1. Introduction to business economics.
2. Typology of companies and companies.
3. Business surroundings and business environment.
4. Business life cycle and its phase.
5. Capital and property structure of the company.
6. Economic efficiency of the company and its basic category.
7. Organization and organizational structure of the company.
8. Strategic business management.
9. Financial management.
10. Production activity of the company.
11. Purchasing Management.
12. Sales and marketing.
13. Personnel management.
14. Modern trends in corporate governance and entry of companies into foreign markets. |
| Recommended or Required Reading |
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| Required Reading: |
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VERBEKE, Alain a LEE, Ian. International business strategy: rethinking the foundations of global corporate success. Third edition. Cambridge, United Kingdom: Cambridge University Press, 2022. ISBN 978-1-108-48803-7.
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HUČKA, Miroslav; ČVANČAROVÁ, Zuzana a FRANEK, Jiří. Základy podnikání a podnikatelský proces. Finanční řízení. Praha: Grada Publishing, 2021. ISBN 978-80-271-3041-2.
RŮČKOVÁ, Petra. Finanční analýza: metody, ukazatele, využití v praxi. 7. aktualizované vydání. Praha: Grada, 2021. 172 s. ISBN 978-80-271-3124-2.
VOCHOZKA, Marek. Metody komplexního hodnocení podniku. 2. aktualizované vydání. Praha: Grada, 2020. 480 s. ISBN 978-80-271-1701-7. |
| Recommended Reading: |
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CLAYMAN, Michelle R.; FRIDSON, Martin S. a TROUGHTON, George H. Corporate finance workbook: economic foundations and financial modeling. CFA Institute investment series. Hoboken, New Jersey: Wiley, [2022]. ISBN 978-1-119-74381-1.
KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.
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DUŠEK, Jiří. Perspektivy a výzvy současné ekonomiky. Studia. České Budějovice: Vysoká škola evropských a regionálních studií, z.ú., 2023. ISBN 978-80-7556-134-3.
ŠTVERKOVÁ, Hana. Konkurenceschopný malý a střední podnik. Uherské Hradiště: Vědecké nakladatelství Fakulty veřejnosprávních a ekonomických studií v Uherském Hradišti, Vysoká škola Jagiellońská v Toruni, 2021. ISBN 978-80-88328-12-4.
TAUŠL PROCHÁZKOVÁ, Petra a JELÍNKOVÁ, Eva. Podniková ekonomika - klíčové oblasti. Expert. Praha: Grada Publishing, 2018. ISBN 978-80-271-0689-9. |
| Planned learning activities and teaching methods |
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| Lectures, Tutorials |
| Assesment methods and criteria |
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| Tasks are not Defined |